Plan de direccionamiento estratégico para la empresa Sublimeink ubicada en el municipio de Yumbo, Valle del Cauca

Abstract

The strategic direction plan for the company Sublimeink wants to demonstrate how through strategic planning it is possible to reorganize the administrative, commercial, advertising and human talent processes; now, initially a situational diagnosis is made identifying how the problem has affected the behavior of the organization, followed by the proposal of the solution model and finally with the cost of the model which will determine if it is viable to implement the strategic direction plan. This is why this research is presented to demonstrate all the knowledge learned in the Business Administration program and put it into practice, proposing to the owners of the Sublimeink company to implement it so that it leads them to organizational success.