Estudio de factibilidad para la creación de una empresa de servicios de optometría en la ciudad de Cali

Abstract

The present feasibility study for the creation of the company “Optica Vision Clear” dedicated to providing optometry services in the eastern sector of the city of Cali, the services that are intended to be provided in the optician's are everything related to visual health. In this document an economic and geographical study is made to examine the existing market share. For this work, primary information was consulted from studies and articles that have been written on this topic and that served as a route to complete each of the planned points.

The process to develop the project was to raise specific objectives as follows:

The first refers to the market study to know the demand and supply of the company's services. For this, a survey was designed that was applied to the target population of the area in which the establishment under study operated.

With the Technical study, the location, the technological and operating equipment for the operation of the company were determined, designing the procedures for each of the services offered.

In the Administrative-legal study, the structure that the company will have and the function manuals that the collaborators must fulfill are designed. In addition, the mission, vision and values that must be respected and fulfilled will be written. The legal part defines what type of company will be legally constituted in order to operate.

The financial study allows knowing the initial investment and the financing of the project, evaluating indicators such as the net present value (NPV), which results in $ 8,664,665, the internal rate of return (IRR) that has a value of 25.77 %, a profit margin of 25% and a cost benefit ratio greater than 1.07 determined that the project is viable and therefore can be carried out. Finally, the conclusions and recommendations are drawn up.