Plan de mejoramiento en la planeación estratégica de la distribuidora Grand Prix ubicada en Jamundí Valle

Abstract

The entry of new competitors and the demands of current customers in terms of price, delivery times and quality of service, forces companies to continuously improve their processes. Therefore, through this document, is presented an improvement plan for the storage and marketing processes of the Grand Prix distributor located in the municipality of Jamundí, due to the fact that it currently has shortcomings that have affected its profitability, an aspect that has affected significantly the financial growth of the business unit. In order to know the current situation of the company, a situational diagnosis of the PCI, POAM and DOFA matrices was carried out to identify the critical points of the storage and commercialization process of the finished product; finding as such, lack of training and staff training, long dispatch times, customer dissatisfaction, non existent layout, lack of signage and lack of procedures. Subsequently, the formulation of the solution model was carried out, which reflects the strategies carried out to achieve the objectives against the strengthening of the storage and marketing processes in particular. Finally, an economic and financial evaluation of the proposal focused on improving the critical areas of the company is appropriate.