Estudio de viabilidad para la creación de una empresa dedicada a la producción y comercialización de Nuggets saludables precocidos en la comuna 17 de Santiago de Cali

Abstract

The business plan outlined in this document is carried out with the purpose of determining the viability of the creation of a company dedicated to the production and commercialization of precooked healthy Nuggets in the 17 commune of the Santiago de Cali City, highlighting as value differentiating the diversity of vegetables, flours based on legumes and spices used as raw materials, which will be subjected to processes that lead to the result of a product free of preservatives and artificial flavors in order to improve the quality of life of people from of a healthy alternative, different and with high nutritional value. It should be noted that Nuggets are small amounts of food covered by a texture that gives them crunchiness when fried. These are used as snacks and are usually accompanied by different dressings.

This proposal arises due to the non-existent offer of this type of vegetable-based products and the limited time that people have to cook at home, which is why consumers look for foods that are easy and quick to prepare, key factors for undertake a project with high differentiating value. Therefore, it is necessary to emphasize the development processes to be executed and the social impact that this proposal is intended to achieve.

It is significant to take into account different scenarios in which market risks are quantified and opportunities to generate sustainability are identified in a given period of time. For this, a market, technical - operational, organizational - legal and financial study is carried out in which the possibility of assembling the projected business unit is determined.