Estudio de viabilidad para la creación de una empresa dedicada a la producción y distribución de pinturas y estuco en Cali – Valle del Cauca

Abstract

Nowadays, to create an enterprise requires a feasibility study, but to continue with this step, a feasibility study was previously carried out to the company FAOCH SAS presented in the year 2020 - I, which was presented as an option of degree of Technology in Business Management. The purpose of this project is to identify the viability of the enterprise. Its main business idea is to produce, market and distribute stucco and paint, offering this product to all homes in Valle del Cauca. In this way, the white work market should be taken advantage of, since in the construction sector a great variety of homeownership projects are offered, but in gray work, therefore, this opportunity in the sector should be used to the maximum to position the company. To determine the viability, a market analysis, technical, organizational and financial study was carried out, to start the venture in accordance with the country's regulations for the creation of a company. In this sense, the main conclusions obtained are:

The importance of collecting information for a good technical and organizational study, in addition to identifying in which economic sector it is going to provide its services and from this define the regulations for its legal functionality. The conclusion obtained from the financial chapter according to the study carried out, the FAOCH S.A.S project is feasible to give way to the feasibility study and this is functional in the market This research is the requirement to qualify as a Business Administration professional according to the guidelines of the Fundación Universitaria Católica Lumen Gentium - UNICATÓLICA.