Gerencia estratégica en innovación reflexión desde el grupo empresarial del sector de seguros

Abstract

Creating a new form of management, going out of the conventional, being a generator of changes, new knowledge and ideas, creating opportunities in products, improvements in processes and in the structure of the organization, are characteristics of innovation management, which is currently essential in any business strategy and even more so because we are in a totally changing world with increasingly innovative and competitive trends. This report seeks to demonstrate the competencies and tools, the levels of competitiveness, productivity and continuous improvement that innovation management provides, as well as the difficulties in which companies are advocated by not aligning themselves with innovation as a strategy, following a search methodology for scientific articles published and focused on the development of innovation management. Finding different studies where companies are faced with developing a management strategy in innovation, showing how this innovation management allows organizations to generate added value, be more efficient and competitive, taking projects and their management to a level high evelopment. Given the above, it is important to understand that innovation management is not only directed towards technology, but also that it must be oriented to the development of human talent skills, organizational culture, communication and that its implementation in organizations allows ensure success,competitiveness and the development of objectives more effectively.