Estudio de factibilidad para la creación de una empresa de manufactura y comercialización de prendas para personas en condición de discapacidad física o motriz en la ciudad de Santiago de Cali

Abstract

The present investigation was carried out in the Cali city located in the Valle del Cauca department during the year 2019, and in the same, a representative sample of people in physical and / or motor disability status of the community participated, taking as a parameter for measuring the behavior of supply and demand in the textile sector. Through this project, the feasibility of a company destined to the manufacture and modification of garments for people with physical or motor disabilities in the Santiago de Cali city will be determined, in order to meet the needs of said market group that It currently represents 2.1% of the total Caleña population. As a differentiating value, emphasis will be placed on “inclusive fashion” as a concept and organizational philosophy, seeking to propose garments tailored to the objective, using a wide variety of high quality raw materials and national origin. To guide this project it is necessary to highlight that the distribution of products is offered through direct channels, addressing customers through a commercial space located in a strategic area of the Cali city specifically in community 7 in the Alfonzo Lopez neighborhood. The development of this project is divided into five studies analyzed the central axis of the investigation, starting with the contextualization of the research problem, where the exposition of the project research problem is exposed, followed by the following studies: market, operational technician, organizational - legal and financial respectively