Estudiar la viabilidad de crear una empresa de accesorios para damas, elaborados con material reciclable, en la ciudad de Santiago de Cali

Abstract

The present study is carried out with the intention of establishing and exposing the viability of the creation of a company dedicated to the production and commercialization of complementary accessories for women, made with recyclable materials, in the Santiago de Cali city. Considering the importance of undertaking a project with high differentiating value, it is necessary to place emphasis on the manufacturing techniques to be established and the social impact that it is planned to achieve. In the first instance, the product will have unique characteristics such as the incorporation of recycled raw material to carry out the manufacturing process, emphasizing the use of metal soda lids that are commonly handled in the beverage production industry. Likewise, fibers of natural origin obtained from agricultural residues and natural stones will be incorporated in order to mitigate the environmental damage currently existing and contribute to a sustainable fashion vision. Another incentive that drives the creation of this business unit is to provide identity to women through a personalized and avant-garde accessory that meets the demands of quality, design and authenticity. Likewise, in order to contribute to the socio-economic development of the region and stimulate the growth of the economy, it was important to design and present efficient and effective marketing strategies seeking to increase the acquisition of environmentally friendly products and positioning of the company in the short term. It is relevant to take into account the different scenarios that measure the threats and opportunities of the sector in which the projection company will be incorporated. For this, a market, technical - operational, organizational - legal and financial study is carried out in which the feasibility of opening the projected business unit is established.