Estudio de viabilidad para la creación de una empresa, dedicada a la comercialización de vehículos usados ubicado en la av. Vásquez Cobo con calle 26 norte barrio Santa Mónica de la ciudad de Cali

Abstract

With the purpose of proposing a feasibility study for the creation of the company COMERCARS in the city of Cali-Valle del Cauca, which will be dedicated to the commercialization of used vehicles; the development of this business idea will be presented. It will be emphasized with the objective of generating independence in the users of vehicular transport, having implicit values ​​as an extraordinary, reliable service, that generates security and comfort to the client, in addition that these are added values ​​and that at the same time allow to offer the community a differentiating factor in terms of existing vehicle sales companies, taking into account that these are fundamental principles which is expected to present a proposal that can seduce people looking to acquire a vehicle. It must be borne in mind that to propose this business idea it is necessary to highlight the fact that for key reasons the marketer will be located in a strategic point of the city, in addition to the initial policy of the company a certain value for what is the purchase and pick up from vehicles, since the experience of people directly related to the project, allows them to establish an adequate and ideal amount for the start of the project. It is also worth pondering the different elements and work strategies that will be used in the marketer, types of services that will be decisive for the provision of the service, as well as being attractive to customer loyalty, which will ultimately be the desired purpose. will lead to the consolidation and future expansion of the marketer. In the context of the chapters elaborated, everything that corresponds to the subjection of viability for the creation of a vehicle trader will be detailed in detail, based on the different organizational approaches. Starting from the business idea, followed by an approach to the problem to which its respective solution is found, under the focus of business management. There will also be some objectives, a vision, mission, the justification of the project, everything related to the part of the corresponding theorists, in addition to the legal part. Likewise, we will find the corresponding market study, the diagnosis of the same, the acceptance analysis of the company and the appropriate strategies that must be implemented to obtain the expected results, in addition to the future projections. The corresponding technical study detailing everything that has to do with machinery, technology, equipment and location of the marketer. There will also be the organizational part where the functions of the positions will be, type of contract, the legal part that will determine the legality of the company and its policies. Finally, there will be the financial part that will indicate the viability of the marketer, with a future projection.