Estudio de viabilidad para la creación de una empresa productora y comercializadora de waffles pre cocidos ubicada en la ciudad de Santiago de Cali

Abstract

The present study projects the creation of a company dedicated to the production and commercialization of pre-cooked Waffles, product that will be directed to a special segment that is inclined towards the care, welfare and improvement of its quality of life in order to prevent and / or To control the increase of people diagnosed by different diseases caused by bad eating habits. The main purpose of this study is to examine the various variables involved in the business offer, in which it is necessary to take into account socio-economic, cultural and geographical aspects that affect the viability of the same. It is important to highlight some differentiating characteristics of the product to be offered. For this reason, nutritional benefits are identified as their important protein contribution as it is a product made from oats and protein powder, without sugar, additives or trans fats. The consumption of the population that has adopted a fit culture, or people who are not tolerant of these substances due to acquired health problems. The above, in search of strengthening healthy eating habits and generate different and innovative alternatives in the market.