Estudio de viabilidad para la conformación de una empresa productora de maletines sintéticos en el municipio de Jamundí

Abstract

This project exposes the economic, social and technological viability for the manufacture and distribution of synthetic cases in the municipality of Jamundí, where its main objective is to sell a quality product at an affordable price for the different types of customers in the sector. Tsunade seeks to offer the customer a new shopping experience, where they choose the design of their product through catalogs of fabrics and the model they want at very favorable prices The company will enter the market with more force through the Internet, there is also the possibility that through businesses and stores located in different parts of the city are distributed briefcases, thus achieving that the product and the brand are constantly in mind of people. The company Tsunade will enter the market impacting with very affordable prices for the entire population not only of low strata but also of people of higher strata that require the product, will be aimed at children, youth, adults and seniors; at the same time micro, small, medium and large companies located in Jamundí and its surroundings. To achieve the strategic research objectives of the development and viability of the company Tsunade Maravillosa, questionnaire methods are implemented to identify precisely what customers are looking for regardless of their sector and another deeper questionnaire for the identification of individual tastes, as well as You can start to develop production and design strategies to achieve the expected impact before the clients. We want to provide employment opportunities for mothers who are heads of families, to give those people a decent life and improve their living conditions, and to offer these free trainings to women who want to belong to the company.