Implementación de un plan de mejora para generar alianzas estratégicas que incrementen las ventas en las proveedurías para tenderos de Comfandi en la ciudad de Santiago de Cali.

Abstract

The objective of this work is the analysis of an improvement to be made within the Comfandi Compensation Fund specifically in the stores for storekeepers that are warehouses responsible for providing the products of the family basket to each of its customers at competitive prices. This project aims to generate strategic alliances with different companies and thus position the supplies in the market, in order to increase sales levels in such a way that they generate a cost-benefit profitability, which allows the growth and good economic development of the organization . Therefore, it is necessary to carry out a process of analysis of possible allied companies, in addition to working jointly with the area of managers, in order to carry out the search of the companies interested in acquiring the economic benefits through special discounts for the employees of said companies. linked institutions. It is necessary to carry out a survey of the employees of the possible companies with which the alliances can be made, in such a way that necessary information is obtained that allows knowing the perception that there is in front of the suppliers, in order to carry out the decision making.