Estudio de implementación de un plan de marketing vía web a nivel nacional para la empresa Lekar Automotriz

Abstract

This document consists of carrying out a study of implementation of the web marketing plan at the national level for the company Lekar Automotriz, located in the city of Cali, Colombia. Through this management plan, they seek a better positioning in the market and generate sustainability over time. This is a trading company of starters, alternators and parts for all types of vehicles, they have a variable stock of recognized brands recognized in the market. They have staff with experience in the management of starters and alternators to advice on the needs of customers. With a specialized test bench for alternators where the operation is checked, its level of charge or voltage and amperage it generates. His objective is to sell a quality, reliable and guaranteed product, thus meeting the needs of the automotive sector. Through the study and analysis that is carried out with respect to the implementation of Marketing via web to generate positioning using the search engines on the website, Facebook, OLX and free market, the company will generate communication and greater contact with customers in a digital manner, achieving This way increase sales, taking recognition and brand recall.