Estudio de viabilidad para la creación de una empresa productora y comercializadora de esmaltes Anmaes Decoration, en la comuna tres de la ciudad de Cali

Abstract

The present project tries to study the feasibility of creating an innovative enamel, based on natural products such as garlic and lemon as well as containing fast drying and embossed decorative figures. This product will be offered to different sectors such as my SME, supermarkets, drugstores, where its main consumers will be women who lack time to go to the manicurist. A market study will be presented that aims to demonstrate the acceptance of the product within the niche and project its demand in the future by analyzing the factors of various kinds that influence consumers. A financial module which consists of one-year financial projections, basic parameters from which the company starts, the initial investment, the initial balance, the payroll, the costs, the demand, the expenses, the break-even point, the state of losses and gains, the cash flow and finally the final balance. All of the above helps determine the viability of this project.