Análisis de viabilidad para la creación de una empresa productora y comercializadora de yogurt de borojó en la ciudad de Cali

Abstract

The following project consists of a study for the viability of the production and commercialization of a product in the city of Cali, especially in the communes 13, 14, 15 and 21. This product is a yogurt mixed with borojó a typical fruit and aphrodisiac, but also with many nutritional contributions. This is an innovative product that generates in people's bodies natural energy and the best thing is that it contributes to the good health of the consumer. For its realization, it is necessary to develop a research study that allows clarity about the research problem and clarity of the objectives. It is also important to conduct a market study which helps establish the target market. On the other hand, to determine the location, size, equipment, facilities, operation and operational capacity of the organization, it is done through technical and organizational study. Finally, in order to determine the cost and economic benefit of the business idea, a financial study will be conducted that will allow us to know that information.