Estudio de viabilidad para la creación de una empresa productora y comercializadora de arepas saludables sin gluten ubicada en la comuna dos de la ciudad de Santiago de Cali

Abstract

The present project is elaborated in order to carry out a feasibility study for the creation of a company dedicated to the production and commercialization of healthy arepas without gluten localized in the two commune of the Santiago de Cali city. With the accomplishment of this study it is tried to identify the necessity to introduce a food product with high recognition like the one that has the arepa, with the differentiator of being focused in a segment of market that is inclined to feed balanced and healthy, given the current exigencies Of the environment, in which there are key factors such as; Diagnoses of diseases in which foods high in flours, gluten, sodium and others should not be included. Likewise, due to the current rhythm of life that leads to the acquisition of non-communicable diseases such as obesity, cardiovascular diseases, etc., we intend to do consumer pedagogy aimed at changing the current model of acquisition of low nutritive products in the market current. Emphasis is placed on the highly qualified production processes and corporate values focused on the health care of each of the clients belonging to the target market chosen for the present study. Initially, the project will focus on covering specific market people who shop for food with special nutritional properties, which are characterized by belonging to strata 3, 4, 5 and 6 of the two commune of the Santiago de Cali city.