Estudio de implementación de una estrategia de marketing y publicidad de la empresa Nueva Droguería calle 14

Abstract

The following work will aim to study the improvement plan for the company Nueva Droguería Calle 14 dedicated to the sale and provision of services for health and well-being located in the Cali city, which has as a problem the lack marketing and advertising in the area which makes raise an improvement in these areas to increase sales and familiarize customers with the drugstore in a friendly and continuous where products of excellent quality are sold and the service is timely and appropriate with customers increasing the sales in the sector taking advantage of the participation of the suppliers of the different brands to carry out healthy events to provide help in services or products in which they attend the drugstore and make use of it. In the first chapter of the work you will find the contextualization of the improvement project in which you have: the research problem, justification and objectives always referenced by the theoretical framework supporting the legal part of the project. In the II chapter, all the internal information of the company is developed, as is the historical review, services and products, types of markets that it covers, among others.