Estudio de viabilidad para la conformación de la empresa rica pizza en la ciudad de Cali

Abstract

The purpose of this study is to determine the viability of the formalization of a commercial establishment that provides an innovative proposal to the Cali population, the product to offer is a varied line of healthy pizzas made with raw materials highly beneficial for consumers, free of preservatives and artificial flavors. The target market is the population between 20 and 64 years old located in the 2nd commune of the Cali city, characterized by leaning towards healthy gastronomic proposals with perceptible added values reflected in the flavors, textures and presentations with attractive designs that are completely different to the traditional pizza. The need to locate the business unit “RICA PIZZA” in a strategic point of the commune 2 of the Cali city is contemplated, in order to be close to the target market and thus achieve the stability and productivity expected for the growth of the company. This idea arose, thinking about the economic benefits that can be obtained in the aforementioned commune, not only because of the significant demand that is expected to reach, but also because said area is considered attractive for the group of entrepreneurs due to the purchasing power of its inhabitants. , when stratum five is reflected as the most representative in this area according to the Alcaldía de Santiago de Cali. On the other hand, it is important to mention that the idea of creating a different food alternative reflected in the presentation and inputs of the product, was acquired from the surveyed market studies, which were attractive and stimulated the development of this research, in favor of personal and collective progress thanks to the generation of employment and contribution to the improvement of the quality of life of the population.