El ecoturismo en el parque Nacional Natural Farallones como alternativa de desarrollo sostenible

Abstract

The purpose of this article is to show the expected results of an investigation about the technical and technological viability for the promotion of ecotourism in the Farallones de Cali National Natural Park (PNNF) for the sustainable development of its community, through a process of investment that compromises the protection and not destruction of natural areas; the enjoyment of the flora, fauna and geology ecosystems as well as the culture of the locality, the conservation of the natural resources and that in the educational aspect, the tourist learns from nature, taking into account the importance that today constitute the projects of investment for the allocation of resources that support initiatives such as those projected here around the practice of ecotourism, activity that from the economic point of view, is not exploited due to the ignorance that many people have about the existence of places the PNNF, In addition to the lack of promotion by tourism agencies that are not taking advantage of the potential offered by the PNNF for the implementation and implementation of ecotourism, thus ceasing to be a popular destination among local, national and even international tourists. Therefore, it is necessary to highlight a general alternative on marketing activities in ecotourism destinations, developing a methodology that initially has taken into account the perception of people from the city of Cali and residents of PNNF, who are he has interviewed them in questions related to ecotourism and in this way to verify the lack of knowledge that a large percentage has of their existence, but once they find out, it generates expectations regarding the possibility of visiting it due to its natural attractiveness.