La influencia de las redes sociales en el estilo de vida saludable en mujeres de la jornada nocturna de la Fundación Universitaria Católica Lumen Gentium Sede Meléndez de Santiago de Cali

Abstract

Cali has always been recognized as a competitive capital, taking into account that at this time not only gyms, but also parks have adequate environments for physical activity. Some of these events are convened by social networks, inviting the community, and especially women, to make them part of them, adopting a healthy lifestyle. Therefore, not only fitness centers influence women to adopt fitness habits, but also opinion leaders of digital platforms, who act as references in the change of habits to improve health, taking this further in a fashion, also influencing women to begin to become aware of the importance of personal care, exercise and healthy eating.

To make an analysis of this social phenomenon, it is important to determine how the people who follow these digital influencers perceive that positive change in their lives that drives them to put into practice and deepen more in the topics of healthy eating habits. For this, some predefined categories are taken into account where it is valued by means of a survey generated by an application tool, which was applied by Google Forms to different women from Unicatolica, where data on women's opinion is collected. The general advice they receive, as well as, objectively evaluating their main motivation to continue in this new experience they are living.