Análisis del mercado y exportación del banano colombiano a países bajos

Abstract

Through this document, an analysis of the banana market exported from Colombia to the European Union is developed, focused mainly in the Netherlands, which allows to establish a detailed study tool about the current market of this fruit, the market trends, the habits of Dutch consumption to determine the target market, in order to observe the economic opportunities that Colombia has internationally, thanks to its productive increase in the departments belonging to the Banana Association of Colombia (Augura) such as Magdalena and Antioquia. This article also highlights the cultivated areas and the climate that allows the production and marketing at an international level, in the Urabá region, as well as knowing the detailed characteristics of the product and its export process, with information and statistics from the control entities such as the National Tax and Customs Directorate and other organizations such as Procolombia, among others.