Estrategias de promoción empleadas por los centros de estética de la ciudad de Santiago de Cali

Abstract

Over the years, the aesthetic surgeries market has seen a remarkable growth in its industry, which has generated the recruitment of many people, achieving a great increase not only in the health sector but also in tourism, since of the surgeries and promotional packages have been met not only needs of national people, but also has caught the attention of foreigners being this very positive for the City of Cali. An article is presented focused on the marketing strategies used by aesthetic clinics in the city of Santiago de Cali to promote the quality of the service and its business growth, where the demand for this type of procedures has as main attributes to show harmonious bodies , improve image, health and raise self-esteem achieving the use of this type of aesthetic services by the consumer.