Estudio de mercado de la pitahaya amarilla apoyado en MPP de los países en el contexto internacional

Abstract

Colombia being a country rich in agriculture, it is necessary not only to promote the commercialization of fruit as a raw material, but also to create the option of creating added value and of process to produce syrups, jams, sweets, pulp, cosmetics, gelatins, sweeteners, thus generating competitive advantage at the time of export. Fruits such as avocado, pitahaya, pineapple and granadilla grown in Colombia, are positioned in the main world markets. This boom is due not only to the quality of the products but also to the population's interest in consuming healthy food, which makes it a potential export project, and that is where the importance of researching and being able to select the country with greater possibility to venture with the product especially for the need to know different environments that are related to internal and external factors specific to each country; for the particular case, the export of the yellow Pitahaya.