Estudio de viabilidad para la creación de la empresa Cajhoyo dedicada a la producción y comercialización de maletines para dama y caballero, elaborados con material reutilizable en la ciudad de Cali.

Abstract

The following project is a feasibility study for the creation of the company CAJHOYO dedicated to the production and marketing of briefcases for women and men, made with reusable material in the city of Cali where to observe the pollution to which the city is subjected by the tire and the discarded advertising, the acceptance of the product in the market was analyzed based on the needs and tastes of the future clients, the technical / operative, personnel, legal and economic requirements. The methodology used was descriptive and the method was deductive. We sought to identify the possibilities of the business idea in the real market.