Estudio de factibilidad para la creación de una empresa dedicada a la fabricación y comercialización de merengones dietéticos en la comuna 19 de la ciudad de Cali

Abstract

The present project is a feasibility study for the creation of a company dedicated to the manufacture and commercialization of dietetic merengones in the commune 19 of the city of Cali. During the development of five chapters the study is organized in a first section of contextualization of the project determines the methodological and theoretical structure where the research problem and objectives are developed to analyze the feasibility of the company and in this way resorting to research sources that allowed to identify the sample and population likewise in the market study, the supply and demand are analyzed, the characteristics of the business are presented, the competition and customers are studied and identified, the location of the Lovely company is determined, the machinery is established, raw materials, necessary equipment, therefore, the quantity and costs for the elaboration of the products that will be offered with their respective elaboration processes is established. On the other hand, the organizational structure required by Lovely is implemented, made up of human talent. The functions, fundamental and necessary characteristics of responsibilities for the company's personnel are described by means of tables and / or graphs in such a way that the management and the quality is properly executed, therefore, recruitment aspects are defined. Finally, a financial study is concluded and the economic feasibility of the project is determined and the investment made to the company, costs, expenses and requirements to establish the profit that the investment made to the company, including the projection, is determined and evaluated. 5 years and finally the conclusions and recommendations associated with these types of business are exposed.