Estudio de viabilidad para crear en Cali un restaurante de comida de mar

Abstract

The present project seeks to carry out a feasibility study for the creation of a seafood restaurant in commune 2 of the city of Cali. Ninety percent of workers in the city had to change their eating habits, because every day there are more difficulties in the transportation service, waiting times are longer, there are permanent traffic jams, and mobility is zero and they do not reach return to their homes to find lunch and return to the company and continue with their work, making them look for restaurants near their offices. It was born with a specific purpose: to be a means of solving the gastronomic need in the Northwest area of the City, on the other hand, to launch ourselves as entrepreneurs and not always think of living on a salary. The study includes, in the first place, the contextualization of the research problem to determine the process that must be followed and obtain the necessary information that will lead to finding the viability of the business by defining clear and concise objectives to be achieved, The market study is made based on a field investigation, to collect data through a survey and obtain information about the sector, supply and demand analysis, define the target population and thus reach the potential client. Having the offer and demand defined, we proceed to the operational analysis of the company: calculation and cost of the required machinery, elements and raw materials for the restaurant, in addition the location of the facilities and the size of the installed capacity are analyzed, as well as the amount of personnel that must be hired. BELLO MAR SAS Restaurant requires an administrative structure that strategically directs the fulfillment of the objectives set and in it define the positions and functions, define the salaries, determine the mission and visión etc., as well as fill out the legal documents required by the State and the governmental entities to start the business. Finally, the financial study is carried out and the investments are defined, determining the assets, the installed capacity and its financing, and it is concluded whether the business is viable in terms of profitability. In addition, the income and cost budgets in which financial statements are prepared, such as the balance sheet and the profit and los statement, are finally determined the viability of the project through the financing study which is obtained through the internal rate of return (IRR) and the NPV.