Estudio de viabilidad para la creación de una empresa dedicada a la elaboración y venta de bebidas explosivas “Plop” a base de frutas, ubicada en el municipio de Yumbo, Valle del Cauca

Abstract

Any person determined to undertake wants to apply the methods and measures necessary to show their qualities in a business idea, and in this way obtain benefits not only for himself, but for the whole society, becoming an inspiring example to follow his visions and goals . "PLOP" is a company dedicated to the production and sale of explosive beverages, the product is designed based on fresh fruit pulp mixed with pearls of different colors and flavors, which when biting generate an explosion of emotions and sensations, It is located in the municipality of Yumbo, Valle del Cauca. What is intended with the business idea is to approach the client with an innovative product, and naturally captivate and free the client, not only seeks to satisfy needs but also is expected to provide coverage to the emotions to express themselves with just Take a drink and persuade the consumer with just trying the product. It is expected to be a leading company in costs, therefore resources should be optimized, in this way with less expenses, more profits are generated, be competitive in the market in terms of prices and innovation.