Viabilidad para la creación de una empresa dedicada a la producción y comercialización de mantequilla aderezada con semillas y frutos secos en la ciudad de Santiago de Cali

Abstract

This project aims to expose the viability of a company dedicated to the production and commercialization of butter seasoned with seeds and nuts, adopting as a differentiating value the variety in the raw materials used, in order to support a proposal that is attractive to the community that constantly seeks products Healthy, different and with high nutritional value. In order to direct this project it is necessary to emphasize that the distribution of the product to be offered will be made through indirect channels, resorting to recognized chain stores of Cali city, among which are La 14, Súper Inter, Almacenes Éxito, Merca Mío, Super Alejo Supermarkets, Jumbo Supermarkets, and La Gran Colombia. It is necessary to generate value in the entire supply chain of the organization, for it will be exposed effective marketing strategies, with the purpose of providing a wide portfolio of successful products and thus loyal to the target market. The development of this project is divided into five chapters, which are the columns of research, beginning with the contextualization of the research problem, which explains the approach of the research problem of the project, followed by the following studies: market, Technical operational, organizational - legal and financial respectively. In reference to the research methodology adopted to develop the present project, it is necessary to summarize a market study to establish the clients and the potential market of the product; then, a technical and operational study that allows to determine the machinery and equipment necessary for the realization of a product that complies with the legally established quality standards. Later, an organizational and legal study that establishes the administrative structure and the necessary personnel for the execution of pertinent tasks to the production and commercialization of butter seasoned with seeds and nuts in the city of Santiago de Cali. Finally, a financial study projected to five years which allows to define the necessary investment to execute the business unit captured; since an optimal financial estimate determines if this is viable or not.