Estudio de viabilidad para la creación de una plataforma virtual dedicada a ofrecer servicios de reparaciones locativas en las viviendas de la comuna 17 de la ciudad de Cali

Abstract

The current conformation of the homes, as a result of the changes that have taken place in the formation and dissolution of the families and in the labor insertion of the women, have caused that for the majority of the present homes some simple tasks as installing a drying rack of clothes, fix a leaky key or simply put a screw to hang a diploma, they are postponed due to lack of tools, time or because of ignorance of how to do it. On the other hand, people who are engaged in this type of work usually provide their services informally and do not generate sufficient levels of confidence by not guaranteeing services provided with compliance policies or guarantees of work done. In order to provide a solution to the above, the purpose of this project was to conduct a feasibility study to establish a company dedicated to providing locative repair services in the homes through a virtual platform which was oriented in Municipality 17 of the city of Cali, due to the characteristics of the population as income levels and strategic geographic location in the city. To identify the feasibility, a market study was carried out to find out the size of the market and its specific requirements. A technical study was carried out through which the required equipment for the implementation of the project was established, an organizational analysis was carried out to define the structure and hiring models of the personnel required to start operations and, lastly, a financial analysis was made to determine the initial investment and the profitability of the project. In conclusion, it can be indicated that it is financially viable to establish a company dedicated to providing the aforementioned services.