La publicidad en las redes sociales como canal efectivo de venta y comunicación

Abstract

Due to the revolution of social networks, communication tools that arose not more than 10 years ago, which nowadays have acquired a maximum importance in our day to day, advertising discovered a new formula to publicize their messages . This way, companies can obtain greater visibility and viability for their products and advertising campaigns. Advertising, understood as the means of communication that proposes to drive an idea or message about a brand, company or specific topic, has found through these tools new opportunities to create credibility among the audience and attract new consumers.