Análisis para la exportación de rosas a través del estudio de variables macroeconómicas

Abstract

The analysis is focusing on the opportunities to promote Colombian exports from the Floriculture sector. The reason is the need to record studies that facilitate a better understanding of the general economic and favorable conditions in order to the export the product. Allowing to be an entrance door for importation of national products that bring commercial benefits between Colombia and the International Market. The main objective is to analyze the potential markets using macroeconomic variables in order to determine the possible destination countries of exportation, as well as their structure, level of competitiveness and to forecast the evolution of the project against the market. It is concluded that United States is a country with a favorable opportunity to export Colombian Roses.