Estudio de viabilidad para la creación de un negocio dedicado a la comercialización electrónica de bolsos en cuero en la ciudad de Santiago de Cali

Abstract

The growth internet changed completely the form to make business. This makes new forms and models the business. Changed the dynamics in the physical and electronic trade and open big number for the new possibilities for the companies. Is unquestionable the internet influential one time more in the activities the people and companies. Close to 2 million users in the world and almost 20 million in Colombia. Internet overtakes directly the third part of the population. In this context come up the project with the objective toshow the viability in the creation of a new trading company in electronic manner. At first, is realized a process of contextualization describing the evolution of the electronic commerce based in economic, legal terms, organizational and statistical. Likewise, there is analyzed the satisfaction of the persons, the increases in the periodicity of purchase, products most demanded etc, in orden to offer new services to a versatile and sophisticated consumer. Finally, through accounting information the financial study was done to evaluate the situation, perspective and viability of the project executing a projection to 5 years of the cash flow in order to know that so feasible and beneficial is the model of business.