Plan estratégico de retención del personal, de la empresa Victoria Cargo Transportes S.A.S. en la ciudad de Cali, orientado al fortalecimiento de la gestión del talento humano

Abstract

In the present degree project a "Strategic plan for staff retention aimed at strengthening the management of human talent of the company Victoria Cargo Transports S.A.S. in the city of Cali" is designed with a descriptive methodology, cross-sectional and mixed, which has as its main foundation to solve the problems presented, be directed in the search and consolidation of theoretical knowledge for its application and strengthening of the solution. It also facilitates the construction of the theoretical component based on human talent management, job satisfaction, retention strategies and conservation of economic and non-economic benefits The POAM matrix was implemented as diagnostic tools for the current situation, PCI, DOFA and Crusade, the survey consisting of a total of 27 closed questions of a Likert-scale response and the documentary review of specialized databases using a non-probabilistic sample attended by (30) employees who constitute the company Victoria Cargos Transports, which allowed the identification of objectives, strategies and actions to build the strategic retention plan and propose its results evaluation system for optimal implementation and monitoring. Among the main conclusions is that the staff strategic plan will have a budget of $10.150.000, a duration of 52 weeks and a return on investment manifested in optimizing internal communication through the use of technology and stimulating integration and teamwork by improving access, processing and feedback of information; increasing staff motivation and recognition; strengthening the sense of belonging; improving the quality of life of employees by promoting their well-being and integral safety; strengthening efficient working relationships; The European Parliament has also adopted a number of amendments to the Commission proposal.