Diseño de un plan de mercadeo estratégico para la implementación de un centro experiencia en “Rancho y licores el Surtidor” en la ciudad de Cali

Abstract

In this research we worked on the design of a strategic marketing plan for the implementation of an experience center in rancho y licores el surtidor, in the city of Santiago de Cali. For the development of the plan, the researchers accepted the mission of conducting a thorough review of the opportunities and threats that are subject to the implementation of strategies; with the intention that the organization can captivate the target audience which every day is more demanding at the time of purchase. and thus generate a prospective to identify the volatility of the target, and identify each of their movements which are increasingly unpredictable.