Estudio de viabilidad para la creación de una empresa de recreación integral y shows infantiles en Santiago de Cali

Abstract

This project analyses the feasibility of creating an integral recreation company and infantile shows in commune 17 of Santiago de Cali. This is studied through different factors that influence the entrepreneurial project, such as the supply, the demand, the environment, the macro-localization, the legal and organizational environment, the costs, and competitors. Additionally, to realize the market research about the target market, with the criteria of the 5 and 6 social classes in commune 17, it was necessary to take a sample. For that, a survey was applied so it would be possible to collect pertinent information about the potential customers and gather the data about their preferences and needs when getting recreational services for children. Therefore, the survey's goal was to perceive if there is a need for a recreational infant service that fulfills clients' expectations, one capable of turning the event into joyful and magical experiences, their celebrations for participants as for the honored child. Then, were analyzed the organizational and competitive environment with two techniques. The first is the Osborn Matrix, called the SCAMPER technique, and the second is the Porter matrix to analyze the five market forces. Afterward, to realize the technical study was necessary to make the service datasheet and examine the location where is focused the project’s performance. That requires specifying the elements needed to provide the recreational service, like supplies, plant and equipment, furniture and furnishings. Likewise, was pointed out macro-location, micro-location, and the project size. Eventually, in the organizational analysis, it is determined that the business idea aims to realize fully customized theme events by providing infant shows and recreational services. To reach that, an advisory interview is performed to identify the user preferences. That way, the company's corporate values are centered on ensuring that employees offer a reliable service, which will increase the credibility of infant shows and recreational services. Finally, to analyze the feasibility of the recreation service, the last study is the financial analysis. For this part of the research, it was necessary to calculate the investment, sales forecast, general parameters, and expenses.