Estudio de viabilidad de la idea de negocio denominado Costi – Burguer en el mercado local

Abstract

This business plan called "Costi - Burger", is framed to the project of entrepreneurship of the structural and organizational management of a gourmet meals within the gastronomic sector, with an alternative idea and different that promotes its own brand in the market, and which will be carried out within the urban area of ​​the municipality of Yumbo (Valle del cauca). The main purpose is to create the own brand of food products type gourmet, prepared with the smoked pork rib and the own recipe of the home, seeking in this way to offer new products with different types of alternatives for all kinds of people, allowing the sense of importance of healthy eating in a pleasant and familiar environment. Taking into account the great benefits of pork, it is identify the importance of the product's characteristic in its commercialization, technically determining the variables (Supply and Demand) that allow to evaluate the profitability of the business, and in turn, the social, cultural and environmental impact on its organization and administrative structure