Caracterización de los emprendimientos femeninos y de las microempresas en la comuna 13 de Cali

Abstract

The next undergraduate work will be based on the analysis of the demographic and psychographic characteristics that microentrepreneurs have in commune 13 of the city of Cali, based on different studies to find out what were the reasons that led them to undertake. The research objective was to analyze the characterization of female entrepreneurship and in turn identify the points where it can contribute to its growth, through all the knowledge acquired throughout the career. This project was carried out through study tools such as interviews, surveys, observations and investigation by the different databases on the internet, which yielded pertinent information to know the strategies carried out by these women to achieve their entrepreneurship plan. With the above, conclusions could be reached, such as why they decided to undertake, where it is mostly seen that the decision was made due to the fact of not having a stable job or, failing that, not having enough time for their family life and / or or personal. It was also concluded what are those characteristics that stand out from the other women who are dedicated to working in an organization, in addition to knowing in general their thinking regarding their personality, their way of seeing the workplace beyond working for others. people, and know how they feel capable of achieving any goal they set for themselves.